About Us:

Website Usage and Privacy Policy

Last Updated: June 26, 2024

Midlands Choice, Inc. (“Midlands Choice” or “We”) respects your privacy and is committed to protecting it through this Website Usage and Privacy Policy (the “Notice” or “Policy”), which we have prepared to describe the types of information we may collect from you or that you may provide when you visit any the Midlands Choice website that we link to this Policy ("Site" or “Website”). Your use of this Site, including accessing, viewing, or using the systems, services or materials on this Site is subject to our Web Terms and Conditions of Use. By continuing to use the Site, you consent to the data practices described in the Privacy Policy.

This Policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.
  • Offline or through any other means

If you have a separate written agreement with us, those terms and not this Policy will govern. Additionally in some circumstances your information will be subject to the Health Insurance Portability and Accountablility Act of 1996 ("HIPAA"), and in those circumstances, the Midlands Choice Notice of Privacy Practices, not this Policy will apply. Please use the information in the "Contact" section to direct any questions to us regarding what policy applies to your information. 

This Policy does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline ("personal information");
  • That is about you but individually does not identify you; and/or
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website.
  • Records and copies of your correspondence (including email addresses) if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). This Website does not respond to do not track signals.

We also may use third-party analytics services on our websites, including Google Analytics. To learn more about Google Analytics, visit: https://policies.google.com/technologies/partner-sites.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
  • Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Midlands Choice, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

For infomation about managing your privacy and security settings for these automated technologies, see "Choices About How We Use and Disclose Your Information."

Third-Party Use of Cookies and Other Tracking Technologies

Some content or technologies on the Website are served by third parties, which may include advertisers, ad networks and servers, content providers, and application providers, depending on your browser setting and internet usage. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website. 

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us or that we believe may be of interest to you.
  • To fulfill any other purpose for which you provide it.
  • To provide you with notices about your account, including expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • To allow you to participate in interactive features on our Website.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

Disclosure of Your Information

We may disclose personal information that we collect, or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Midland Choice's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Midlands Choice about our Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Midlands Choice, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
  • For any other reason with your consent.

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Promotional Offers from Midlands Choice. If you do not wish to have your email address or contact information used by Midlands Choice to promote our own or third parties' products or services, you can opt out by selecting the appropriate form when we collect your data. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to Midlands Choice as a result of event registration, service experience or other transactions. 

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising initiative ("NAI") on the NAI's website. 

Califonia's "Shine the Light" law (Civil Code Section 1798.83) permits users of our Website that are California residents to request certain information regarding our diclosure of personal information to third parties for their direct marketing purposes. To make such a requst, please call or write us at the information in the "Contact" section. 

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Nevada residents who wish to exercise this sale opt-out rights may submit a request to via call or written communication at the information in the "Contact" section. However, please know we do not currently sell data triggering that statute's opt-out requirements. 

Children Under Thirteen

Midlands Choice does not knowingly collect personally identifiable information directly from children under the age of thirteen. If we learn we have collected or received personal information from a child under thirteen (13) years of age without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under thirteen (13) years of age, please contact our Privacy Officer.

E-Mail Notice

If you elect to communicate with Midlands Choice via the email addresses within the Site, you acknowledge that we cannot guarantee protection or confidentiality of the information contained within these free-text email messages. Once it is maintained in Midlands Choice's system, it is subject to our privacy and security policies.

Privacy Practices of External Website

This Site may link to external, third-party websites. Midlands Choice does not control any third-party material or privacy practices from these external websites. You should review each external website's privacy practices before using these websites. We are not responsible for the content or practices of any websites that are not affiliated with Midlands Choice an provide links on the Website solely for the convernience and information of Website visitors. 

Amendments and Updates

Please note that we review our privacy practices from time to time, and that such practices are subject to change at any time and for any reason. Midlands Choice reserves the right to change this Notice at any time by posting revisions on the Site. The date this Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Policy to check for any changes. 

Contact

If you have any questions or concerns regarding this Notice at Midlands Choice, please contact our Privacy Officer.

Physical Address:
13815 FNB Parkway, Suite 250
Omaha, NE 68154

Phone Numbers:
(800) 605-8259 ext 7253 or (402) 390-7253

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